Biriyani
Designing a brand, story & packaging for a cloud kitchen serving biryani. With Mehfil, BigSpoon had a vision of making Biryani attractive for the new age audience. The design solution that was formulated resonated with this vision, and helped Mehfil craft a powerful brand story & experience
Year
2022
Client
Bigspoon
Service
Packaging
Location
India
challenges
The challenge was to craft a unique visual language that stands out in the crowded cloud kitchen space, encouraging consumers to engage with the packaging rather than simply discard it. The design needed to minimize storage space, be transit-friendly, and feature a cost-effective structure with a minimal number of parts for quick assembly.
solution
Two distinct designs were created for the half-kilo and one-kilo biryani, each featuring an additional flap that opens during unboxing to reinforce the brand's messaging. Strategic cutouts on the sides were incorporated to allow heat to escape, preventing condensation and ensuring freshness. The packaging was carefully designed with the cloud kitchen setup and the size of the Swiggy delivery system in mind, optimizing both the delivery process and the filling line for greater efficiency.
Khamir is dedicated to preserving and promoting the rich artisanal heritage of the Kachchh district. In the villages of Nani Reha and Mota Reha, six generations of skilled metal knife makers have upheld this traditional craft. Khamir empowers these artisans to innovate with contemporary designs while honoring the craft's historical roots, process, and artistry.
